Our story
Built on habit.
HBT is a UAE-founded, Emirati-created company. We are at the very beginning, and we want to be honest about that.
The name
H·B·T, from Habit.
Our name is a stylized shortening of the word “Habit.” It is a reminder that wellness is less about grand gestures and more about the small, repeatable choices we make every day.
Our aspiration
Quality-focused wellness, made more accessible.
We hope to create wellness products that are thoughtfully made, clearly explained and within reach of more people. This is an aspiration we are working towards, not a result we can claim today.
Where we begin
From the UAE, for everyday life.
HBT was founded in the United Arab Emirates. As we develop our first product, we are taking the time to get the fundamentals right before anything reaches customers.
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